Our Divisions

Four ventures, built to stand on their own.

Each division of The MusicSquared Group has a distinct focus — education, media, digital platforms, and commerce — supported by shared brand and infrastructure.

Division 01 — Education

Performing Arts Education

The Group's education division delivers career-focused training for performers at every stage — through a connected family of programs designed to build real, working skills.

  • The New York Performing Arts Academy (NYPAA) — foundational and advanced training across voice, acting, dance, and musicianship.
  • The Conservatory at NYPAA — an intensive, multi-disciplinary track for committed pre-professional artists.
  • The NYPAA Experience — an immersive summer intensive for domestic and international students.

Education programs are delivered in partnership with The MusicSquared Foundation, Inc.

A performing arts rehearsal studio at dusk
Division 02 — Media & Label

MusicSquared Inc.

MusicSquared Inc. is the Group's music label and distribution business. It signs and develops artists, produces and releases recordings, and manages masters through full-label partnerships — turning creative talent into released, distributed work.

  • Artist signing and development
  • Recording, production, and release
  • Distribution and masters management
A studio microphone lit in plum and brass
Division 03 — Digital Media

Vertiq In development

Tap. Watch. Repeat.

Vertiq is a vertical-drama streaming and discovery platform — a studio venture built for the way audiences watch today. It brings independently produced short-form, vertical dramas to a wide audience and backs the titles that show real promise.

Think of it as a home for vertical storytelling: a place to discover new series, follow breakout creators, and surface the stories worth investing in. Vertiq is currently in development, with more to share as the platform takes shape.

Register interest
Floating vertical drama screens representing the Vertiq platform
Division 04 — Commerce

Merchandise & Brand Commerce

The Group operates a unified store serving every program under its umbrella — a single, branded shopping experience for students, families, and fans.

  • Apparel and gear across NYPAA, Conservatory, and Summer Experience
  • Secure checkout with flexible financing via Affirm
  • One consistent brand experience across all programs
Visit the Shop
Stage and studio environment representing brand commerce
Within the Group

Active organizations.

Specialized initiatives operating under the education and media divisions.

The Academy of Music Production

Focused training in music production and audio craft — developing the producers, engineers, and creators behind the music, and extending the Group's education reach into the studio.

FutureStar Studios Relaunching Fall 2027

A production and training studio with alumni across produced Broadway, network television, and music film. Relaunching in fall 2027 with two tracks: a young-adult content-creation program and an after-school program for younger students.

Nonprofit affiliate

The MusicSquared Foundation, Inc.

Our education work is delivered alongside a separate 501(c)(3) nonprofit affiliate that supports scholarships and mission-aligned programming. It is a distinct entity from the Group's commercial divisions.

About the Foundation